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Marketing management: knowledge and skills
by Peter, J.Paul;
Donnelly, James H.
Edition: 8th.ed. Publisher: New York : McGraw-Hill/Irwin, 2007Availability: Copies available for reference: [HF5415.13 P387 2007 ] (1 ).
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Consumer Behaviour & Marketing Strategy
by Peter, J.Paul;
Olson, Jerry C.
Edition: 7th edition Publisher: New York : McGraw Hill Irwin, 2005Availability: Copies available for loan: [HF5415.3 P478 2005 ] (2).
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson
by Peter, J. Paul;
Olson, Jerry C. (Jerry Corrie).
Edition: 5th ed.Publisher: Boston : Irwin/McGraw-Hill, c1999Online Access: Publisher description | Table of contents | Contributor biographical information Availability: Copies available for loan: [HF5415.3 .P468 1999] (5).
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