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Developing business strategies
by Aaker, David A.
Edition: 5th. ed. Publisher: New York : John Wiley, 1998Availability: Copies available for loan: [HD30.28.A23 1998 ] (3).
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Advertising management
by Batra, Rajeev;
Aaker, David A;
Myers, John G.
Edition: 5th. ed. Publisher: Upper Sadle River, New Jersey : Prentice Hall, 1996Availability: Copies available for loan: [HF5823.A13 1996] (12). Copies available for reference: [HF5823.A13 1996] (1 ).
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Essentials of marketing research
by Kumar, V;
Aaker, David A;
Day, George S.
Publisher: New York : Wiley, c1999Online Access: Table of Contents only | Publisher description Availability: Copies available for loan: [HF5415.2 K86 1999] (3).
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