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Advertising promotion : supplemental aspects of intergrated marketing communications
by Shimp, Terence A.
Edition: 5th ed. Publisher: Fort Worth The Dryden Press, 2000Availability: Copies available for loan: [HF5415.I23.S54 2000 ] (3).
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Integrated marketing communications in advertising and promotion
by Shimp, Terence A.
Edition: 7th.ed Publisher: Australia : Thomson South-Western, 2007Availability: Copies available for loan: [HF5415.123 S55 2007 ] (1).
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Advertising, promotion, and other aspects of integrated marketing communications
by Shimp, Terence A;
Andrews, J. Craig.
Edition: NINTH EDITIONAvailability: Copies available for reference: [HF5415.123 .S54 2013] (1 ).
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Integrated marketing communications in advertising and promotion
by Shimp, Terence A.
Edition: 8th ed., International editionAvailability: Copies available for loan: [HF5415.123 .S54 2010] (1).
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Integrated marketing communications
by Chitty, Bill;
Luck, Edwina;
Barker, Nigel;
Valos, Michael;
Shimp, Terence A.
Availability: Copies available for reference: [HF5415.123 .I61 2015] (1 ).
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