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1.
Product strategy and management
by
Baker, Micheal; Hart, Susan.
Publisher:
London : Prentice Hall Europe, 1999
Availability:
Copies available for loan:
[HF5415.15.B353 1999 ] (3).
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2.
Managing product and service development : text and cases
by
Thomke, Stefan.
Publisher:
Boston : McGraw-Hill/Irwin, 2007
Availability:
Copies available for loan:
[HF5415.153 T485 2007 ] (1).
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Baker, Micheal
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Hart, Susan
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Thomke, Stefan
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(2)
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(1)
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New products
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Product management
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