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1. Book Essentials of marketing

by Lancaster, Geoff; Massingham, Lester.

Edition: 3rd.ed. Publisher: London : McGraw-Hill, 1999Availability: Copies available for loan: [HF5415.L2625 1999 ] (1). Actions: Add to cart
2. Book Marketing case studies : how to tackle them : how to answer them

by Massingham, Lester; Lancaster, Geoff.

Edition: 2rd.ed. Publisher: Oxford : Butterworth-Heinemann, 1995Availability: Copies available for loan: [HF5415.2.M77 1995 ] (5). Actions: Add to cart
3. Book Essentials of Marketing Management

by Lancaster, Geoffrey; Massingham, Lester.

Availability: Copies available for reference: [HF5415.13 .L335 2010] (1 ). Actions: Add to cart

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