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1. Book Advertising promotion : supplemental aspects of intergrated marketing communications

by Shimp, Terence A.

Edition: 5th ed. Publisher: Fort Worth The Dryden Press, 2000Availability: Copies available for loan: [HF5415.I23.S54 2000 ] (3). Actions: Add to cart
2. Book Integrated marketing communications : the holistic approach

by Yeshin, Tony.

Publisher: Oxford : Butterworth Heinemann Availability: Copies available for loan: [HF5415.123.Y468 1998 ] (10). Actions: Add to cart
3. Book Teknologi maklumat & komunikasi

by Abdul razak Hamdan.

Edition: 2nd. ed. Publisher: Kuala Lumpur : McGraw-Hill, 2004Availability: Copies available for loan: [T58.64 T266 2004 ] (5). Actions: Add to cart
4. Book Integrated marketing communications in advertising and promotion

by Shimp, Terence A.

Edition: 7th.ed Publisher: Australia : Thomson South-Western, 2007Availability: Copies available for loan: [HF5415.123 S55 2007 ] (1). Actions: Add to cart
5. Book Marketing communications policies

by Busch, Rainer; eidenspinner, Margarete; Unger, Fritz.

Publisher: New York : Springer, 2007Availability: Copies available for loan: [HF5415.123 B912 2007 ] (2). Actions: Add to cart
6. Book Negotiating

Publisher: New York : McGraw-Hill, c1996Availability: Copies available for loan: [HF5415.13 N384 1996 ] (3). Actions: Add to cart
7. Book Introduction to marketing communication : an integrated approach

by Burnett, John; Moriarty, Sandra E. (Sandra Ernst).

Publisher: Upper Saddle River, N.J. : Prentice Hall, c1998Other title: Introduction to marketing communications; Marketing communications.Availability: Copies available for loan: [HF5415.123 .B87 1998] (3). Actions: Add to cart
8. Book Developing a creative and innovative integrated marketing communications plan : a working model

by Ogden, James R.

Publisher: Upper Saddle River, N.J. : Prentice Hall, c1998Availability: Copies available for loan: [HF5415.123 .O37 1998] (3). Actions: Add to cart
9. Book Advertising and promotion : an integrated marketing communications perspective

by Belch, George E. (George Edward); Belch, Michael A; Belch, George E. (George Edward).

Edition: 4th ed.Publisher: Boston, Mass : Irwin/McGraw-Hill, c1998Availability: Copies available for loan: [HF5823 .B387 1998] (3), [HF5823.B387 1998 ] (1). Actions: Add to cart
10. Book Advertising communications & promotion management

by Rossiter, John R; Percy, Larry; Percy, Larry.

Edition: 2nd ed.Publisher: New York : McGraw-Hill Companies, 1997Availability: Copies available for loan: [HF5821 A293 1996] (3). Actions: Add to cart
11. Book The evolution of integrated marketing communications : the customer-driven marketplace

by Schultz, Don E; Patti, Charles H; Kitchen, Philip J.

Availability: Copies available for loan: [HF5415.123 .E96 2011] (1). Actions: Add to cart
12. Book Integrated marketing communications in advertising and promotion

by Shimp, Terence A.

Edition: 8th ed., International editionAvailability: Copies available for loan: [HF5415.123 .S54 2010] (1). Actions: Add to cart
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