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1. Book Advertising and promotion : an integrated marketing communications perspective

by Belch, George E. (George Edward); Belch, Michael A; Belch, George E. (George Edward).

Edition: 4th ed.Publisher: Boston, Mass : Irwin/McGraw-Hill, c1998Availability: Copies available for loan: [HF5823 .B387 1998] (3), [HF5823.B387 1998 ] (1). Actions: Add to cart
2. Book Advertising communications & promotion management

by Rossiter, John R; Percy, Larry; Percy, Larry.

Edition: 2nd ed.Publisher: New York : McGraw-Hill Companies, 1997Availability: Copies available for loan: [HF5821 A293 1996] (3). Actions: Add to cart
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