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1. Book Advertising and promotion:an integrated marketing communications perspective

by Belch, George E; Belch, Michael A.

Edition: 7th.ed. Publisher: New York : McGraw-Hill, 2007Availability: Copies available for loan: [HF5823 B387 2007 ] (1). Actions: Add to cart
2. Book Integrated marketing communications in advertising and promotion

by Shimp, Terence A.

Edition: 7th.ed Publisher: Australia : Thomson South-Western, 2007Availability: Copies available for loan: [HF5415.123 S55 2007 ] (1). Actions: Add to cart
3. Book with CD Integrated advertising promotion, and marketing communications

by Clow, Kenneth E; Baack, Donald.

Edition: 2nd ed. Publisher: New Delhi : Prentice Hall, 2006Availability: Copies available for loan: [HF5415.123 C648 2006 ] (1). Copies available for reference: [HF5415.123 C648 2006 ] (1 ).
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4. Book Introduction to marketing communication : an integrated approach

by Burnett, John; Moriarty, Sandra E. (Sandra Ernst).

Publisher: Upper Saddle River, N.J. : Prentice Hall, c1998Other title: Introduction to marketing communications; Marketing communications.Availability: Copies available for loan: [HF5415.123 .B87 1998] (3). Actions: Add to cart
5. Book Advertising and promotion : an integrated marketing communications perspective

by Belch, George E. (George Edward); Belch, Michael A; Belch, George E. (George Edward).

Edition: 4th ed.Publisher: Boston, Mass : Irwin/McGraw-Hill, c1998Availability: Copies available for loan: [HF5823 .B387 1998] (3), [HF5823.B387 1998 ] (1). Actions: Add to cart
6. Book Advertising communications & promotion management

by Rossiter, John R; Percy, Larry; Percy, Larry.

Edition: 2nd ed.Publisher: New York : McGraw-Hill Companies, 1997Availability: Copies available for loan: [HF5821 A293 1996] (3). Actions: Add to cart
7. Book Advertising, promotion, and other aspects of integrated marketing communications

by Shimp, Terence A; Andrews, J. Craig.

Edition: NINTH EDITIONAvailability: Copies available for reference: [HF5415.123 .S54 2013] (1 ). Actions: Add to cart
8. Book Integrated marketing communications in advertising and promotion

by Shimp, Terence A.

Edition: 8th ed., International editionAvailability: Copies available for loan: [HF5415.123 .S54 2010] (1). Actions: Add to cart
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