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The future of competition : co-creating unique value with customers /

by Prahalad, C. K; Ramaswamy, Venkat.
Publisher: Boston : Harvard Business Scholl Press, 2004Description: xiii;256p. : ill.; 24cm.ISBN: 1578519535 .Subject(s): Competition | Customer relations | Customer services
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Reference HD41 P73 2004 (Browse shelf) Available

Includes bibliographical references and index

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