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1. Book Advertising and sales promotion strategy

by Tellis, Gerard J.

Publisher: Reading, Mass. : Addison-Wesley, 1998Availability: Copies available for loan: [HF5823 T27 1998] (5). Actions: Add to cart
2. Book Advertising and promotion : an integrated marketing communications perspective

by Belch, George E. (George Edward); Belch, Michael A; Belch, George E. (George Edward).

Edition: 4th ed.Publisher: Boston, Mass : Irwin/McGraw-Hill, c1998Availability: Copies available for loan: [HF5823 .B387 1998] (3), [HF5823.B387 1998 ] (1). Actions: Add to cart

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