Logo Politeknik Seberang Perai
1. Book Advertising and promotion : an intergrated marketing communications perspective

by Belch, George E; Belch, Michael E.

Edition: 4th ed. Publisher: Massachusetts Irwin McGraw-Hill, 1998Availability: Copies available for loan: [HF5823.B387 1998 ] (3). Copies available for reference: [HF5823.B387 1998] (1 ).
Actions: Add to cart
No cover image available
2. Book Advertising and promotion:an integrated marketing communications perspective

by Belch, George E; Belch, Michael A.

Edition: 7th.ed. Publisher: New York : McGraw-Hill, 2007Availability: Copies available for loan: [HF5823 B387 2007 ] (1). Actions: Add to cart
3. Book Advertising and sales promotion strategy

by Tellis, Gerard J.

Publisher: Reading, Mass. : Addison-Wesley, 1998Availability: Copies available for loan: [HF5823 T27 1998] (5). Actions: Add to cart
4. Book Advertising and promotion : an integrated marketing communications perspective

by Belch, George E. (George Edward); Belch, Michael A; Belch, George E. (George Edward).

Edition: 4th ed.Publisher: Boston, Mass : Irwin/McGraw-Hill, c1998Availability: Copies available for loan: [HF5823 .B387 1998] (3), [HF5823.B387 1998 ] (1). Actions: Add to cart
5. Book Advertising, promotion, and other aspects of integrated marketing communications

by Shimp, Terence A; Andrews, J. Craig.

Edition: NINTH EDITIONAvailability: Copies available for reference: [HF5415.123 .S54 2013] (1 ). Actions: Add to cart
Powered by Koha. Content copyrighted by Perpustakaan Politeknik Seberang Perai © 2023