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1. Book Integrated marketing communications in advertising and promotion

by Shimp, Terence A.

Edition: 7th.ed Publisher: Australia : Thomson South-Western, 2007Availability: Copies available for loan: [HF5415.123 S55 2007 ] (1). Actions: Add to cart
2. Book Advertising, promotion, and other aspects of integrated marketing communications

by Shimp, Terence A; Andrews, J. Craig.

Edition: NINTH EDITIONAvailability: Copies available for reference: [HF5415.123 .S54 2013] (1 ). Actions: Add to cart
3. Book Integrated marketing communications in advertising and promotion

by Shimp, Terence A.

Edition: 8th ed., International editionAvailability: Copies available for loan: [HF5415.123 .S54 2010] (1). Actions: Add to cart

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