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Application in basic marketing : clippings from the popular business press
by Perreault, Jr., William D;
Carthy, Jerome Mc.
Publisher: Boston : Irwin McGraw-Hill, 2000Availability: Copies available for loan: [HF5415.P29 2000 ] (3).
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Marketing management : a strategic approach with a global orientation
by Boyd, Harper W.,Jr;
Larreche, Jean-Claude;
Walker, Orville C.
Edition: 3rd ed. Publisher: Boston : Irwin McGraw-Hill, 1998Availability: Copies available for loan: [HF5415.13.B669 1998 ] (6).
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The marketing game
by Mason, Charlotte;
Perreault, William D.
Edition: 2nd.ed. Publisher: Chicago : Irwin McGraw-Hill, 1992Availability: Copies available for loan: [HF5415.135.M39 1992 ] (5).
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Direct marketing : an integrated approach
by McDonald, William J.
Publisher: Boston : Irwin/McGraw-Hill, 1998Availability: Copies available for loan: [HF415.126.M395 1998 ] (5).
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Marketing
by Berkowitz, Eric N.
Edition: 6th ed.Publisher: Boston : Irwin/McGraw-Hill, 2000Availability: Copies available for loan: [HF5415 M29474 2000] (2). Copies available for reference: [HF5415 M29474 2000] (3 ).
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson
by Peter, J. Paul;
Olson, Jerry C. (Jerry Corrie).
Edition: 5th ed.Publisher: Boston : Irwin/McGraw-Hill, c1999Online Access: Publisher description | Table of contents | Contributor biographical information Availability: Copies available for loan: [HF5415.3 .P468 1999] (5).
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Advertising and promotion : an integrated marketing communications perspective
by Belch, George E. (George Edward);
Belch, Michael A;
Belch, George E. (George Edward).
Edition: 4th ed.Publisher: Boston, Mass : Irwin/McGraw-Hill, c1998Availability: Copies available for loan: [HF5823 .B387 1998] (3), [HF5823.B387 1998 ] (1).
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