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Strategic marketing : An applied perspektive
by Alsem, Karel Jan.
Publisher: Boston : McGraw-Hill,Irwin, 2007Availability: Copies available for loan: [R HF5415.13 A435 2007 ] (1).
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Marketing management: knowledge and skills
by Peter, J.Paul;
Donnelly, James H.
Edition: 8th.ed. Publisher: New York : McGraw-Hill/Irwin, 2007Availability: Copies available for reference: [HF5415.13 P387 2007 ] (1 ).
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Designing and managing the supply chain : concepts, strategies, and case studies
by Simchi-Levi, David;
Kaminsky, Philip;
Simchi-Levi, Edith.
Edition: 3rd ed. Publisher: Boston : McGraw-Hill/Irwin, 2008Availability: Copies available for loan: [HF5415.7 S425 2008] (3). Copies available for reference: [HF5415.7 S425 2008 ] (3 ).
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Consumer Behaviour & Marketing Strategy
by Peter, J.Paul;
Olson, Jerry C.
Edition: 7th edition Publisher: New York : McGraw Hill Irwin, 2005Availability: Copies available for loan: [HF5415.3 P478 2005 ] (2).
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Marketing : the core
by Kerin, Roger A;
Hartley, Steven William;
Rudelius, William.
Edition: 3/e.Publisher: Boston : McGraw-Hill Irwin, 2009Online Access: Table of contents only Availability: Copies available for loan: [HF5415.K39 2009] (1).
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