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Advertising management
by Batra, Rajeev;
Aaker, David A;
Myers, John G.
Edition: 5th. ed. Publisher: Upper Sadle River, New Jersey : Prentice Hall, 1996Availability: Copies available for loan: [HF5823.A13 1996] (12). Copies available for reference: [HF5823.A13 1996] (1 ).
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Advertising research : theory and practice
by Davis, Joel J.
Publisher: Upper Sadle River, New Jersey : Prentice Hall, 1997Availability: Copies available for loan: [HF5814.D38 1997 ] (11).
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Electronic.marketing@internet : marketing on the internet
by Adam, Stewart;
Westberg, Kate.
Publisher: New Jersey Prentice Hall, 1997Availability: Copies available for loan: [HF6146.I58.A44 1998 ] (8).
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Advertising manager's handbook
by Bly, Robert W.
Publisher: Englewood Cliffs, New Jersey : Prentice-Hall, 1993Availability: Copies available for loan: [HF5823.B634 1993 ] (10).
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Marketing channels : infomercials and the future of televised marketing
by Evans, Craig Robert.
Publisher: Upper Saddle River : Prentice Hall, 1994Availability: Copies available for loan: [HF6146.T42E974 1994 ] (5).
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Tested advertising methods
by Caples, John.
Edition: 5th.ed. Publisher: Paramus, New Jersey : Prentice Hall, 1997Availability: Copies available for loan: [HF5823.C18 1997 ] (5).
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Cutting edge advertising
by Aitchison, Jim.
Edition: 2nd.ed. Publisher: Singapore : Prentice Hall, 2004Availability: Copies available for loan: [HF5823 A37 2004 ] (1).
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Integrated advertising promotion, and marketing communications
by Clow, Kenneth E;
Baack, Donald.
Edition: 2nd ed. Publisher: New Delhi : Prentice Hall, 2006Availability: Copies available for loan: [HF5415.123 C648 2006 ] (1). Copies available for reference: [HF5415.123 C648 2006 ] (1 ).
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Advertising : planning and implementation
by Sharma, Sangeeta;
Singh, Raghuvir.
Publisher: New Delhi : Prentice-Hall of India, 2008Availability: Copies available for loan: [HF823 S531 2008 ] (1).
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Introduction to marketing communication : an integrated approach
by Burnett, John;
Moriarty, Sandra E.
Publisher: Upper Saddle River, New Jersey : Prentice Hall, 1997Availability: Copies available for loan: [HF5415.123.B87 1997 ] (3).
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Advertising : principles & practice
by Wells, William;
Burnett, John;
Moriarty, Sandra.
Edition: 5th.ed. Publisher: Englewood,NJ : Prentice Hall, 2000Availability: Copies available for loan: [HF5823.W455 2000 ] (3).
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Kleppner's advertising prosedure
by Russell, J. Thomas;
Lane, W.Ronald.
Edition: 14th.ed. Publisher: UpperSaddle River,NJ : Prentice Hall, 1999Availability: Copies available for loan: [HF5823.K45 1999 ] (2).
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Introduction to marketing communication : an integrated approach
by Burnett, John;
Moriarty, Sandra E. (Sandra Ernst).
Publisher: Upper Saddle River, N.J. : Prentice Hall, c1998Other title: Introduction to marketing communications; Marketing communications.Availability: Copies available for loan: [HF5415.123 .B87 1998] (3).
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Advertising : principles & practice
by Wells, William;
Burnett, John;
Moriarty, Sandra E. (Sandra Ernst).
Edition: 4th ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c1998Availability: Copies available for loan: [HF5823 .W455 1998] (3).
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