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1. Book Advertising management

by Batra, Rajeev; Aaker, David A; Myers, John G.

Edition: 5th. ed. Publisher: Upper Sadle River, New Jersey : Prentice Hall, 1996Availability: Copies available for loan: [HF5823.A13 1996] (12). Copies available for reference: [HF5823.A13 1996] (1 ).
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2. Book Advertising research : theory and practice

by Davis, Joel J.

Publisher: Upper Sadle River, New Jersey : Prentice Hall, 1997Availability: Copies available for loan: [HF5814.D38 1997 ] (11). Actions: Add to cart
3. Book Electronic.marketing@internet : marketing on the internet

by Adam, Stewart; Westberg, Kate.

Publisher: New Jersey Prentice Hall, 1997Availability: Copies available for loan: [HF6146.I58.A44 1998 ] (8). Actions: Add to cart
4. Book Advertising manager's handbook

by Bly, Robert W.

Publisher: Englewood Cliffs, New Jersey : Prentice-Hall, 1993Availability: Copies available for loan: [HF5823.B634 1993 ] (10). Actions: Add to cart
5. Book Marketing channels : infomercials and the future of televised marketing

by Evans, Craig Robert.

Publisher: Upper Saddle River : Prentice Hall, 1994Availability: Copies available for loan: [HF6146.T42E974 1994 ] (5). Actions: Add to cart
6. Book Tested advertising methods

by Caples, John.

Edition: 5th.ed. Publisher: Paramus, New Jersey : Prentice Hall, 1997Availability: Copies available for loan: [HF5823.C18 1997 ] (5). Actions: Add to cart
7. Book Cutting edge advertising

by Aitchison, Jim.

Edition: 2nd.ed. Publisher: Singapore : Prentice Hall, 2004Availability: Copies available for loan: [HF5823 A37 2004 ] (1). Actions: Add to cart
8. Book with CD Integrated advertising promotion, and marketing communications

by Clow, Kenneth E; Baack, Donald.

Edition: 2nd ed. Publisher: New Delhi : Prentice Hall, 2006Availability: Copies available for loan: [HF5415.123 C648 2006 ] (1). Copies available for reference: [HF5415.123 C648 2006 ] (1 ).
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9. Book Advertising : planning and implementation

by Sharma, Sangeeta; Singh, Raghuvir.

Publisher: New Delhi : Prentice-Hall of India, 2008Availability: Copies available for loan: [HF823 S531 2008 ] (1). Actions: Add to cart
10. Book Introduction to marketing communication : an integrated approach

by Burnett, John; Moriarty, Sandra E.

Publisher: Upper Saddle River, New Jersey : Prentice Hall, 1997Availability: Copies available for loan: [HF5415.123.B87 1997 ] (3). Actions: Add to cart
11. Book Advertising : principles & practice

by Wells, William; Burnett, John; Moriarty, Sandra.

Edition: 5th.ed. Publisher: Englewood,NJ : Prentice Hall, 2000Availability: Copies available for loan: [HF5823.W455 2000 ] (3). Actions: Add to cart
12. Book Kleppner's advertising prosedure

by Russell, J. Thomas; Lane, W.Ronald.

Edition: 14th.ed. Publisher: UpperSaddle River,NJ : Prentice Hall, 1999Availability: Copies available for loan: [HF5823.K45 1999 ] (2). Actions: Add to cart
13. Book Introduction to marketing communication : an integrated approach

by Burnett, John; Moriarty, Sandra E. (Sandra Ernst).

Publisher: Upper Saddle River, N.J. : Prentice Hall, c1998Other title: Introduction to marketing communications; Marketing communications.Availability: Copies available for loan: [HF5415.123 .B87 1998] (3). Actions: Add to cart
14. Book Advertising : principles & practice

by Wells, William; Burnett, John; Moriarty, Sandra E. (Sandra Ernst).

Edition: 4th ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c1998Availability: Copies available for loan: [HF5823 .W455 1998] (3). Actions: Add to cart
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