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Marketing communications policies
by Busch, Rainer;
eidenspinner, Margarete;
Unger, Fritz.
Publisher: New York : Springer, 2007Availability: Copies available for loan: [HF5415.123 B912 2007 ] (2).
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Database marketing : analyzing and managing customers
by Blattberg, Robert C;
Kim;
Neslin, Scott A.
Publisher: New York : Springer, 2008Availability: Copies available for loan: [HF5415.125 B627 2008 ] (1).
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International direct marketing : Principles, best practices, marketing facts
by Kraff, Manfred.
Publisher: Berlin, New York : Springer, 2007Availability: Copies available for loan: [HF5415.126 I576 2007 ] (2).
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