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1.
Eating the big fish : how challenger brands can compete against brand leaders
by
Morgan, Adam.
Publisher:
New York : John Wiley, 1998
Availability:
Copies available for loan:
[HF5415.15.M67 1998 ] (3).
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2.
The PDMA handbook of new product development
by
Rosenau, Milton D.
Publisher:
New York : John Wiley and Sons, 1996
Availability:
Copies available for loan:
[HF5415.153 P35 1996] (4).
Copies available for reference:
[HF5415.153 P35 1996] (1 ).
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