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Marketing research : a problem solving approach
by Sudman, Seymour.
Publisher: Boston : McGraw-Hill, 1998Availability: Copies available for loan: [HF5415.S943 1998 ] (10).
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Marketing
by Berkowitz, Eric N.
Edition: 6th ed.Publisher: Boston : Irwin/McGraw-Hill, 2000Availability: Copies available for loan: [HF5415 M29474 2000] (2). Copies available for reference: [HF5415 M29474 2000] (3 ).
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson
by Peter, J. Paul;
Olson, Jerry C. (Jerry Corrie).
Edition: 5th ed.Publisher: Boston : Irwin/McGraw-Hill, c1999Online Access: Publisher description | Table of contents | Contributor biographical information Availability: Copies available for loan: [HF5415.3 .P468 1999] (5).
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Consumer behavior : building marketing strategy
by Hawkins, Del I;
Best, Roger J;
Coney, Kenneth A.
Edition: 7th ed.Publisher: Boston, Mass. : McGraw-Hill, 1998Availability: Copies available for loan: [HF5415.33 .U6 .H38 1998] (5).
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Advertising and promotion : an integrated marketing communications perspective
by Belch, George E. (George Edward);
Belch, Michael A;
Belch, George E. (George Edward).
Edition: 4th ed.Publisher: Boston, Mass : Irwin/McGraw-Hill, c1998Availability: Copies available for loan: [HF5823 .B387 1998] (3), [HF5823.B387 1998 ] (1).
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