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020 _a0321001982
040 _aPSP
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090 _aHF5415
_bR3242 1998
100 1 _aRao, Vithala R.
245 1 0 _aAnalysis for strategic marketing /
_cVithala R. Rao [and] Joel H. Steckel
260 _aReadings, Massachusetts
_bAddison-Wesley,
_cc1998.
300 _axiii, 514p.:
_bill.;
_c24 cm.
500 _aIncludes index
650 0 _aMarketing
700 1 _aSteckel, Joel H.
942 _cBK
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