| 000 | 01178cam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 3559999 | ||
| 003 | PSP | ||
| 005 | 20140401165526.0 | ||
| 008 | 980325s1999 maua b 001 0 eng | ||
| 010 | _a98016996 | ||
| 020 | _a0256261903 (alk. paper) | ||
| 040 |
_aPSP _cPSP |
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| 050 | 0 | 0 |
_aHF5415.3 _bP468 1999 |
| 100 | 1 |
_aPeter, J. Paul. _92159 |
|
| 245 | 1 | 0 |
_aConsumer behavior and marketing strategy / _bJ. Paul Peter, Jerry C. Olson. |
| 250 | _a5th ed. | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _cc1999. |
||
| 300 |
_axxv, 545 p. : _bill. (some col.) ; _c26 cm. |
||
| 490 | 0 | _aIrwin/McGraw-Hill series in marketing | |
| 504 | _aIncludes bibliographical references (p. 481-510) and indexes. | ||
| 650 | 0 |
_aConsumer behavior. _92160 |
|
| 650 | 0 |
_aMarketing _97312 _x |
|
| 700 | 1 |
_aOlson, Jerry C. _q(Jerry Corrie), _d1944- _92162 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh023/98016996.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh022/98016996.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0707/98016996-b.html |
| 942 |
_2lcc _cBK |
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| 959 | _aAHR | ||
| 999 |
_c12635 _d12635 |
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