| 000 | 00756cam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 4452944 | ||
| 003 | PSP | ||
| 005 | 20140405143400.0 | ||
| 008 | 950807s1996 njua b 001 0 eng | ||
| 010 | _a95036703 | ||
| 020 | _a0131257331 | ||
| 040 |
_aPSP _cPSP |
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| 050 | 0 | 0 |
_aHF5415.2 _bM29 1996 |
| 100 | 1 |
_aMalhotra, Naresh K. _93453 |
|
| 245 | 1 | 0 |
_aMarketing research : _ban applied orientation / _cNaresh K. Malhotra. |
| 250 | _a2nd ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc1996. |
||
| 300 |
_axxxiii, 890 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing research. _92165 |
|
| 650 | 0 |
_aMarketing research _xMethodology _9167 |
|
| 942 |
_2lcc _cBK |
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| 959 | _aAHR | ||
| 999 |
_c12646 _d12646 |
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