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008 970606s1998 nyua b 001 0 eng
010 _a97025315
020 _a0471180343 (cloth : alk. paper)
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100 1 _aKurtz, David L.
_93476
245 1 0 _aServices marketing /
_cDavid L. Kurtz, Kenneth E. Clow.
260 _aNew York, NY :
_bJ. Wiley & Sons,
_cc1998.
300 _axxii, 570 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
650 0 _aService industries
_xMarketing.
_93477
650 0 _aCustomer services.
_93478
700 1 _aClow, Kenneth E.
_93479
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/bios/wiley044/97025315.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/description/wiley037/97025315.html
856 4 _3Table of Contents
_uhttp://www.loc.gov/catdir/toc/onix04/97025315.html
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