| 000 | 01234cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 4014435 | ||
| 003 | PSP | ||
| 005 | 20120315155310.0 | ||
| 008 | 970226s1998 maua b 001 0 eng | ||
| 020 | _a0256218951 (international ed.) | ||
| 040 |
_aPSP _cPSP |
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| 050 | 0 | 0 |
_aHF5415.33 .U6 _b.H38 1998 |
| 082 | 0 | 0 |
_a658.8/342/0973 _221 |
| 100 | 1 |
_aHawkins, Del I. _92595 |
|
| 245 | 1 | 0 |
_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, Roger J. Best, Kenneth A. Coney. |
| 250 | _a7th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _c1998. |
||
| 300 |
_axxv, 760 p. : _bill. (some col.) ; _c26 cm. + _e1 computer disk (3 1/2 in.) |
||
| 490 | 0 | _aThe Irwin/McGraw-Hill series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 538 | _aSystem requirements for accompanying computer disk: IBM PC; Microsoft Windows 3.1 or higher; Microsoft Excel for Windows version 5.0; Microsoft Works for Windows version 2.0. | ||
| 650 | 0 | 0 |
_aConsumer behavior _zUnited States. _92596 |
| 650 | 0 | 0 |
_aMarket surveys _zUnited States. _92597 |
| 650 | 0 | 0 |
_aConsumer behavior _zUnited States _xCase studies. _92598 |
| 700 | 1 |
_aBest, Roger J. _92599 |
|
| 700 | 1 |
_aConey, Kenneth A. _92600 |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c12684 _d12684 |
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