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| 003 | PSP | ||
| 005 | 20140319093154.0 | ||
| 008 | 980303s1998 njua 000 0 eng | ||
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| 020 | _a0137783337 (pbk.) | ||
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_aPSP _cPSP |
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_aHF5415.123 _b.O37 1998 |
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_aOgden, James R. _93504 |
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| 245 | 1 | 0 |
_aDeveloping a creative and innovative integrated marketing communications plan : _ba working model / _cJames R. Ogden. |
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_aUpper Saddle River, N.J. : _bPrentice Hall, _cc1998. |
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_avi, 185 p. : _bill. ; _c26 cm. |
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_aCommunication in marketing. _92585 |
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