000 01282cam a2200337 a 4500
001 4970318
003 PSP
005 20140320155134.0
008 970516s1997 enka b 001 0 eng
010 _a97152232
020 _a0750623225
040 _aPSP
_cPSP
050 0 0 _aHF5415.32
_bR53 1997
100 1 _aRice, Chris.
_92232
245 1 0 _aUnderstanding customers /
_cChris Rice.
250 _a2nd ed.
260 _aOxford ;
_aBoston :
_bButterworth-Heinemann,
_c1997.
300 _avi, 312 p. :
_bill. ;
_c24 cm.
490 1 _aThe marketing series. Student
500 _aRev. ed. of: Consumer behaviour : behavioural aspects of marketing. 1993.
500 _a"Published on behalf of the Chartered Institute of Marketing."
504 _aIncludes bibliographical references (p. 307-308) and index.
650 0 _aConsumer behavior.
_92160
650 0 _aMarketing
_xSocial aspects.
_92234
700 1 _aRice, Chris.
_tConsumer behaviour.
_92235
710 2 _aChartered Institute of Marketing.
_92236
830 0 _aMarketing series (London, England).
_pStudent.
_92237
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/description/els032/97152232.html
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/els032/97152232.html
942 _2lcc
_cBK
999 _c12719
_d12719