000 | 01282cam a2200337 a 4500 | ||
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001 | 4970318 | ||
003 | PSP | ||
005 | 20140320155134.0 | ||
008 | 970516s1997 enka b 001 0 eng | ||
010 | _a97152232 | ||
020 | _a0750623225 | ||
040 |
_aPSP _cPSP |
||
050 | 0 | 0 |
_aHF5415.32 _bR53 1997 |
100 | 1 |
_aRice, Chris. _92232 |
|
245 | 1 | 0 |
_aUnderstanding customers / _cChris Rice. |
250 | _a2nd ed. | ||
260 |
_aOxford ; _aBoston : _bButterworth-Heinemann, _c1997. |
||
300 |
_avi, 312 p. : _bill. ; _c24 cm. |
||
490 | 1 | _aThe marketing series. Student | |
500 | _aRev. ed. of: Consumer behaviour : behavioural aspects of marketing. 1993. | ||
500 | _a"Published on behalf of the Chartered Institute of Marketing." | ||
504 | _aIncludes bibliographical references (p. 307-308) and index. | ||
650 | 0 |
_aConsumer behavior. _92160 |
|
650 | 0 |
_aMarketing _xSocial aspects. _92234 |
|
700 | 1 |
_aRice, Chris. _tConsumer behaviour. _92235 |
|
710 | 2 |
_aChartered Institute of Marketing. _92236 |
|
830 | 0 |
_aMarketing series (London, England). _pStudent. _92237 |
|
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/els032/97152232.html |
856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/els032/97152232.html |
942 |
_2lcc _cBK |
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999 |
_c12719 _d12719 |