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005 20030903182301.0
008 990527s1999 enka b 001 0 eng c
010 _a99231549
020 _a0750636262
040 _aPSP
_cPSP
050 0 0 _aHF5415.55
_b.R448 1999
082 0 0 _a658.8/12
_221
245 0 0 _aRelationship marketing :
_bstrategy and implementation /
_cHelen Peck ... [et al.].
260 _aOxford ;
_aBoston :
_bButterworth Heinemann,
_c1999.
300 _axiv, 509 p. :
_bill. ;
_c24 cm.
490 0 _a[CIM professional]
500 _a"Published in association with the Chartered Institute of Marketing."
500 _aSeries statement on jacket.
504 _aIncludes bibliographical references and index.
650 0 _aRelationship marketing.
_93106
700 1 _aPeck, Helen.
_93107
710 2 _aChartered Institute of Marketing.
_93108
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/els033/99231549.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/description/els033/99231549.html
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_cBK
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_oHF5415.55 .R448 1999
_d2010-11-08
_70
_cREF
_2lcc
_yBK
_aPSP