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010 | _a99231549 | ||
020 | _a0750636262 | ||
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_aHF5415.55 _b.R448 1999 |
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_a658.8/12 _221 |
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_aRelationship marketing : _bstrategy and implementation / _cHelen Peck ... [et al.]. |
260 |
_aOxford ; _aBoston : _bButterworth Heinemann, _c1999. |
||
300 |
_axiv, 509 p. : _bill. ; _c24 cm. |
||
490 | 0 | _a[CIM professional] | |
500 | _a"Published in association with the Chartered Institute of Marketing." | ||
500 | _aSeries statement on jacket. | ||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aRelationship marketing. _93106 |
|
700 | 1 |
_aPeck, Helen. _93107 |
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710 | 2 |
_aChartered Institute of Marketing. _93108 |
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856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/els033/99231549.html |
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/els033/99231549.html |
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