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_aJohansson, Johny K. _93729 |
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_aGlobal marketing : _bforeign entry, local marketing, and global management / _cJohny K. Johansson. |
| 260 |
_aChicago : _bIrwin, _cc1997. |
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| 300 |
_axx, 716 p. : _bill. (some col.), col. maps ; _c24 cm. |
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| 490 | 1 | _6The Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
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_aExport marketing. _93730 |
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_aExport marketing _xManagement. _93731 |
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_aIrwin series in marketing _93732 |
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