| 000 | 00775nam a2200253 a 4500 | ||
|---|---|---|---|
| 008 | 110117s1998 xxu||||g |||| 00| 0 eng d | ||
| 020 | _a026218943 | ||
| 020 | _a9780071158008 | ||
| 040 |
_aPSP _cPSP |
||
| 050 | 0 |
_aHF1416 _b.I54 1998 |
|
| 245 | 0 | 0 |
_aInternational and global marketing : _bconcepts and cases / _c[edited by] Taylor W. Meloan, John L. Graham |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc1998 |
||
| 300 |
_axvi, 439 p. : _bill.; _c24 cm. |
||
| 336 | _2rdacontent | ||
| 337 | _2rdamedia | ||
| 338 | _2rdacarrier | ||
| 650 | 0 |
_aExport marketing _93730 |
|
| 650 | 0 |
_aExport marketing _xCases studies _93829 |
|
| 700 | 1 |
_aGraham, John L. _93830 |
|
| 700 | 1 |
_aMeloan, Taylor W. _93831 |
|
| 942 |
_2lcc _cBK |
||
| 959 | _aRS edit (buang 090) | ||
| 999 |
_c13342 _d13342 |
||