| 000 | 01180cam a2200265 a 4500 | ||
|---|---|---|---|
| 008 | 970905s1998 nyua b 001 0 eng | ||
| 020 | _a0471189626 | ||
| 040 |
_aPSP _cPSP |
||
| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aHF5837 _b.S73 1998 |
| 100 | 1 |
_aSteel, Jon. _94481 |
|
| 245 | 1 | 0 |
_aTruth, lies, and advertising : _bthe art of account planning / _cby Jon Steel. |
| 260 |
_aNew York : _bWiley, _cc1998. |
||
| 300 |
_axix, 298 p. : _bill. ; _c24 cm. |
||
| 500 | _a"An Adweek book." | ||
| 504 | _aIncludes bibliographical references (p. 277-279) and index. | ||
| 650 | 0 |
_aAdvertising campaigns _zUnited States _xPlanning. _94482 |
|
| 650 | 0 |
_aAdvertising _zUnited States. _94483 |
|
| 650 | 0 |
_aAdvertising agencies _xCustomer services _zUnited States. _94484 |
|
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/wiley042/97040334.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley033/97040334.html |
| 856 | 4 |
_3Table of Contents _uhttp://www.loc.gov/catdir/toc/onix04/97040334.html |
|
| 942 |
_cBK _2ddc |
||
| 952 |
_p0000005668 _40 _00 _6HF_05837_S73_1998 _940904 _bPSP _10 _oHF5837.S73 1998 _d1998 _70 _cREF _2lcc _yBK _aPSP |
||
| 999 |
_c13566 _d13566 |
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