| 000 | 01153pam a2200265 a 4500 | ||
|---|---|---|---|
| 008 | 970714s1998 maua b 001 0 eng | ||
| 020 | _a0256218994 | ||
| 040 |
_aPSP _cPSP |
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_aHF5823 _b.B387 1998 |
| 100 | 1 |
_aBelch, George E. _q(George Edward), _d1951- _94464 |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
| 250 | _a4th ed. | ||
| 260 |
_aBoston, Mass : _bIrwin/McGraw-Hill, _cc1998. |
||
| 300 |
_axxii, 762 p. : _bill. ; _c29 cm. |
||
| 440 | 0 |
_aIrwin/McGraw-Hill series in marketing _94465 |
|
| 500 | _aRev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995. | ||
| 504 | _aIncludes bibliographical references (p. 725-743) and indexes. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 |
_aSales promotion. _92211 |
|
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 |
_aBelch, Michael A. _94466 |
|
| 700 | 1 |
_aBelch, George E. _q(George Edward), _d1951- _tIntroduction to advertising and promotion. _94467 |
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| 942 |
_cBK _2ddc |
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