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_aHF6146 _bT42E974 1994 |
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| 100 | 1 | _aEvans, Craig Robert | |
| 245 | 1 | 0 |
_aMarketing channels : _binfomercials and the future of televised marketing / _cCraig Robert Evans |
| 260 |
_aUpper Saddle River : _bPrentice Hall, _c1994. |
||
| 300 |
_axxv, 308 p.: _bill.; _c24 cm. |
||
| 500 | _aIncludes bibliography | ||
| 500 | _aIncludes index | ||
| 650 | 0 |
_aAdvertising _xTelevision programs |
|
| 650 | 0 | _aMarketing channels | |
| 650 | 0 | _aTelevision advertising | |
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