000 00979cam a2200277 i 4500
005 20150622152714.0
008 140106t20142014xxka||| r 001 0 eng
020 _a9780415822084
040 _aPSP
_beng
_erda
_cPSP
050 0 0 _aHF5415.123
_b.P475 2014
100 1 _aPercy, Larry.
_912579
245 1 0 _aStrategic integrated marketing communications /
_cLarry Percy
250 _aSecond Edition
264 1 _aLondon :
_bRoutledge,
_cc2014
300 _axiv, 320 pages :
_billustrations
_c25 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
500 _aIncludes index
591 _aJP
650 0 _aCommunication in marketing
_92585
650 0 _aStrategic planning
_912580
541 0 _aBookline Services
_bNO. 12, Jalan Jasa 20, Taman Medan Pejasa, 46000 Petaling Jaya, Selangor.
_cSebutharga
_d18 Jun 2015
_e50613
_fPSP
_h461.93
_n1
_o1 Volume
942 _2lcc
_cBK
_hHF5415.123
_k.P475 2014
_6HF5415123
959 _aZO
999 _c16026
_d16026