| 000 | 01452cam a2200349 i 4500 | ||
|---|---|---|---|
| 001 | ocn457128235 | ||
| 003 | OCoLC | ||
| 005 | 20150821154440.0 | ||
| 008 | 090603t20101997njuao rb 001 0 eng d | ||
| 020 | _a0137006705 | ||
| 020 | _a9780137006700 | ||
| 040 |
_aPSP _cPSP _beng _erda |
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| 050 |
_aHF5415.32 _b.S333 2010 |
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| 100 | 1 |
_aSchiffman, Leon G. _92168 |
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| 245 | 1 | 0 |
_aConsumer Behavior / _cLeon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit. |
| 250 | _aTENTH EDITION., Global ed. | ||
| 264 |
_aNew Jersey ; _bPearson Prentice Hall, _c2010 _cc1997 |
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| 300 |
_a592 pages. : _billustration. ; _c28 cm. |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 500 | _aPrevious ed.: 2007. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 520 | 8 | _aTaking a market segmentation approach, this latest edition of a respected text carefully balances consumer behaviour concepts, research and applied marketing examples. | |
| 650 | 0 |
_aConsumer behavior. _92160 |
|
| 650 | 0 |
_aMotivation research (Marketing) _92170 |
|
| 700 | 1 |
_aKanuk, Leslie Lazar. _92171 |
|
| 700 | 1 |
_aWisenblit, Joseph. _912998 |
|
| 856 | 4 | 1 |
_3Table of contents _uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| 942 |
_2lcc _cBK _hHF5415.32 _k.S333 2010 _6HF541532 |
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| 959 | _aRAR | ||
| 999 |
_c16262 _d16262 |
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