| 000 | 00926nam a2200277 i 4500 | ||
|---|---|---|---|
| 008 | 160608t2015 at a||| r 001 0 eng d | ||
| 020 | _a9780170254304 | ||
| 040 |
_aPSP _beng _cPSP _erda |
||
| 050 |
_aHF5415.123 _b.I61 2015 |
||
| 245 | 1 | 0 |
_aIntegrated marketing communications / _cBill Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence A. Shimp |
| 264 |
_aVictoria : _bCengage Learning, _cc2015 |
||
| 300 |
_axxvii, 478 pages : _billustrations ; _c29 cm. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 500 | _aIncludes index | ||
| 591 |
_aJP _bDPM |
||
| 650 | 0 |
_aCommunication in marketing _92585 |
|
| 700 | 1 |
_aChitty, Bill _913407 |
|
| 700 | 1 |
_aLuck, Edwina _913408 |
|
| 700 | 1 |
_aBarker, Nigel _913409 |
|
| 700 | 1 |
_aValos, Michael _913410 |
|
| 700 | 1 |
_aShimp, Terence A. _912781 |
|
| 942 |
_2lcc _cBK _hHF5415.123 _k.I61 2015 _6HF5415123 |
||
| 959 | _aZO | ||
| 999 |
_c16445 _d16445 |
||