000 | 00926nam a2200277 i 4500 | ||
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008 | 160608t2015 at a||| r 001 0 eng d | ||
020 | _a9780170254304 | ||
040 |
_aPSP _beng _cPSP _erda |
||
050 |
_aHF5415.123 _b.I61 2015 |
||
245 | 1 | 0 |
_aIntegrated marketing communications / _cBill Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence A. Shimp |
264 |
_aVictoria : _bCengage Learning, _cc2015 |
||
300 |
_axxvii, 478 pages : _billustrations ; _c29 cm. |
||
336 |
_2rdacontent _atext |
||
337 |
_2rdamedia _aunmediated |
||
338 |
_2rdacarrier _avolume |
||
500 | _aIncludes index | ||
591 |
_aJP _bDPM |
||
650 | 0 |
_aCommunication in marketing _92585 |
|
700 | 1 |
_aChitty, Bill _913407 |
|
700 | 1 |
_aLuck, Edwina _913408 |
|
700 | 1 |
_aBarker, Nigel _913409 |
|
700 | 1 |
_aValos, Michael _913410 |
|
700 | 1 |
_aShimp, Terence A. _912781 |
|
942 |
_2lcc _cBK _hHF5415.123 _k.I61 2015 _6HF5415123 |
||
959 | _aZO | ||
999 |
_c16445 _d16445 |