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|---|---|---|---|
| 008 | 100201t20112011nyua r 001 0 eng d | ||
| 020 | _a9780415553469 | ||
| 020 | _a9780415553476 | ||
| 020 | _a9780203847206 | ||
| 040 |
_aPSP _cPSP _beng _erda |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.L335 2010 |
| 100 | 1 |
_aLancaster, Geoffrey, _d1938- _914156 |
|
| 245 | 1 | 0 |
_aEssentials of Marketing Management / _cGeoff Lancaster and Lester Massingham. |
| 264 |
_aNew York : _bRoutledge, _c2011 _cc2011 |
||
| 300 |
_axxv, 524 pages. : _billustration. ; _c25 cm. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes index. | ||
| 591 | _aJP | ||
| 650 | 0 |
_aMarketing _xManagement. _9135 |
|
| 700 | 1 |
_aMassingham, Lester. _914157 |
|
| 942 |
_2lcc _cBK _hHF5415.13 _k.L335 2010 _6HF541513 |
||
| 959 | _aRAR | ||
| 999 |
_c16692 _d16692 |
||