| 000 | 00900nam a2200241 i 4500 | ||
|---|---|---|---|
| 008 | 130121t20172017nyu ||| |||| 001 1 eng d | ||
| 020 | _a9780316314046 | ||
| 040 |
_aPSP _cPSP _beng _erda |
||
| 050 |
_aHF5415.153 _b.K49 2017 |
||
| 100 | 1 |
_aKim, W. Chan. _914833 |
|
| 245 | 1 | 0 |
_aBlue ocean shift : _bbeyond competing : proven steps to inspire confidence and seize new growth / _cW. Chan Kim, Renee Mauborgne |
| 264 |
_a New York : _b Hachette Books, _c2017 _cc2017 |
||
| 300 |
_axi, 322 pages. : _c24 cm. _bIllustrations; |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _a Includes bibliographical references (p. 305-307) and index. | ||
| 650 | 0 |
_98729 _aNew products. |
|
| 650 | 0 |
_a Market segmentation. _914922 |
|
| 700 | 1 |
_aMauborgne, Renee. _914923 |
|
| 942 |
_2lcc _cBK _hHF5415.153 _k.K49 2017 _6HF5415153 |
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| 959 | _aSTD2 | ||
| 999 |
_c17061 _d17061 |
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