| 000 | 01382nam a2200421 i 4500 | ||
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| 001 | 022534403 | ||
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| 005 | 20221221150255.0 | ||
| 008 | 200721t20212021-ukao rb 001|0|eng|d | ||
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_aGBC093175 _2bnb |
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_a019858339 _2Uk |
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| 020 | _a9781292341132 | ||
| 020 | _a1292341130 | ||
| 040 |
_aPSP _beng _erda _cPSP |
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| 050 |
_aHF5415 _b.K87 2021 |
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| 082 | 0 | 4 |
_a658.8 _223 |
| 100 | 1 |
_aKotler, Philip, _eauthor. _92611 |
|
| 245 | 1 | 0 |
_aPrinciples of MARKETING / _cPhilip Kotler, Gary Armstrong, with Marc Oliver Opresnik. |
| 250 | _aEighteenth edition. | ||
| 250 | _aGlobal edition. | ||
| 264 |
_aUnited Kingdom; _bPearson Education, _c2021 _cc2021 |
||
| 300 |
_a728 pages : _bcolour illustrations ; _c28 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 500 | _aPrevious edition: 2018. | ||
| 504 | _aIncludes bibliographical references (pages 659-702) and index. | ||
| 591 | _bDPM | ||
| 650 | 0 |
_aMarketing. _910319 |
|
| 700 | 1 |
_aArmstrong, Gary _q(Gary M.), _eauthor. _92609 |
|
| 700 | 1 |
_aOpresnik, Marc O. _q(Marc Oliver), _d1969- _eauthor. _916784 |
|
| 852 | 8 |
_aUkOxU _bBODBL _hWeek 12 (22) |
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| 852 | 8 |
_aUkOxU _bGTCCL _hHF 5415 Kot |
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| 852 | 8 |
_aUkOxU _bWORCL _cWORUL _h5 x 13/4 (c) |
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_aUkOxU _bNEWCL _hM 9.4 KOT |
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_2lcc _cBK _hHF5415 _k.K87 2021 _6HF5415 |
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_c17784 _d17784 |
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