| 000 | 00997nam a2200241 4500 | ||
|---|---|---|---|
| 001 | 0000000033 | ||
| 003 | PSP | ||
| 008 | 100521s1998####nyu###########001#0#eng## | ||
| 020 | _a0471242098 | ||
| 040 | _aPSP | ||
| 090 |
_aHF5415.15 _bM67 1998 |
||
| 100 | 1 | _aMorgan, Adam | |
| 245 | 1 | 0 |
_aEating the big fish : _bhow challenger brands can compete against brand leaders / _cAdam Morgan |
| 260 |
_aNew York : _bJohn Wiley, _c1998. |
||
| 300 |
_axvii, 286 p.: _bpic.; _c24 cm. |
||
| 500 | _aIncludes index | ||
| 650 | 0 |
_aBrand name products _xManagement |
|
| 650 | 0 | _aProduct management | |
| 942 |
_cBK _2lcc |
||
| 952 |
_p0000010135 _40 _00 _6HF_05415_15_M67_1998 _9304 _bPSP _10 _oHF5415.15.M67 1998 _d2010-06-15 _70 _cOS _2lcc _yBK _aPSP |
||
| 952 |
_p0000010136 _40 _00 _6HF_05415_15_M67_1998 _9305 _bPSP _10 _oHF5415.15.M67 1998 _d2010-06-15 _70 _cOS _2lcc _yBK _aPSP |
||
| 952 |
_p0000010134 _40 _00 _6HF_05415_15_M67_1998 _9306 _bPSP _10 _oHF5415.15.M67 1998 _d2010-06-15 _70 _cREF _2lcc _yBK _aPSP |
||
| 999 |
_c28 _d28 |
||