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| 090 | _aHF5548.34.M38 2005 | ||
| 100 | 1 | _aMathieson, Rick | |
| 245 | 1 | 0 |
_aBranding unbound : _bThe future of advertising,sales,and the brand experience in the wireless age / _cRick Mathieson |
| 250 | _a1st.ed. | ||
| 260 |
_aNew York : _bAmacom, _c2005. |
||
| 300 |
_aix; 244p. : _bill.; _c24cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aMobile commerce | |
| 650 | 0 | _aProduct management | |
| 942 |
_cBK _2lcc |
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