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| 090 | _aHF5415.13 P387 2007 | ||
| 100 | 1 | _aPeter, J.Paul | |
| 245 | 1 | 0 |
_aMarketing management: knowledge and skills / _cJ.Paul Peter [and] James H. Donnelly, Jr |
| 250 | _a8th.ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill/Irwin, _c2007. |
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| 300 |
_axvii; 813p. : _bill.; _c25cm. |
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| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aMarketing _xManagement |
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| 650 | 0 |
_aMarketing _xManagement _xCase studies |
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| 700 | 1 | _aDonnelly, James H. | |
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