000 00815nam a2200229 4500
001 0000000057
003 PSP
008 100521s1998####nyu###########001#0#eng##
020 _a0471174645
040 _aPSP
090 _aHF5415
_bR239 1998
100 1 _aRadtke, Janel M.
245 1 0 _aStrategic communications for nonprofit organizations :
_bseven steps to creating a successful plan /
_cJanel M. Radtke
260 _aNew York :
_bJohn Wiley,
_c1998.
300 _axv, 234 p.:
_bill.;
_c26 cm.
500 _aNonprofit law, finance and management series
500 _aIncludes bibiliographical references
650 0 _aAdvocacy advertising
_xPlanning
650 0 _aInstitutional advertising
_xPlanning
650 0 _aNonprofit organizations
_xMarketing
_xPlanning
942 _cBK
_2lcc
999 _c51
_d51