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| 100 | 1 | _aKotler, philip | |
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_aMarketing insights from A to Z : _b80 concepts every manager needs to know / _cphilip Kotler |
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_aNew Jersey : _bJohn Wiley & Sons, _c2003 |
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_axviii;206p. : _bill.; _c24cm. |
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| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aMarketing | |
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