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| 090 | _aHF5415.153 P7484 2008 | ||
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_aProduct development : _ba structured approach to consumer product development, design and manufacture / _cAnil Mital...[et al.] |
| 260 |
_aOxford : _bElsevier, _c2008 |
||
| 300 |
_axviii;425p. : _bill.; _c27cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aNew products _xManagement |
|
| 650 | 0 |
_aNew products _xMarketing |
|
| 650 | 0 | _aStrategic planning | |
| 700 | 1 | _aMital, Anil | |
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