| 000 | 00877nam a2200217 4500 | ||
|---|---|---|---|
| 001 | 0000012171 | ||
| 003 | PSP | ||
| 008 | 100521s2007####nyu###########001#0#eng## | ||
| 020 | _a9788120332652 | ||
| 040 |
_aPSP _cPSP |
||
| 090 | _aHF5548.34 M431 2007 | ||
| 100 | 1 | _aMathieson, Rick | |
| 245 | 1 | 0 |
_aBranding unbound : _bthe future of advertising, sales, and the brand experience in the wireless age / _cRick Mathieson |
| 260 |
_aNew Delhi : _bPrentice-Hall of India, _c2007 |
||
| 300 |
_aix;244p. : _bill.; _c24cm. |
||
| 650 | 0 | _aMobile commerce | |
| 650 | 0 | _aProduct management | |
| 942 |
_cBK _2lcc |
||
| 999 |
_c6726 _d6726 |
||
| 952 |
_p0000044965 _40 _00 _6HF_05548_34_M431_2007 _922942 _bPSP _10 _oHF5548.34 M431 2007 _d2010-07-10 _70 _cREF _2lcc _yBK _aPSP |
||
| 952 |
_p0000044966 _40 _00 _6HF_05548_34_M431_2007 _922943 _bPSP _10 _oHF5548.34 M431 2007 _d2010-07-10 _70 _cOS _2lcc _yBK _aPSP |
||