| 000 | 01852nam a2200349 4500 | ||
|---|---|---|---|
| 001 | 0000000074 | ||
| 003 | PSP | ||
| 008 | 100521s1996####nyu###########001#0#eng## | ||
| 020 | _a0133057151 | ||
| 040 | _aPSP | ||
| 090 |
_aHF5823 _bA13 1996 |
||
| 100 | 1 | _aBatra, Rajeev | |
| 245 | 1 | 0 |
_aAdvertising management / _cRajeev Batra, John G. Myers, David A. Aaker |
| 250 | _a5th. ed. | ||
| 260 |
_aUpper Sadle River, New Jersey : _bPrentice Hall, _c1996. |
||
| 300 |
_axii, 754p.: _bill., photo; _c25 cm. |
||
| 500 | _aIncludes index | ||
| 650 | 0 |
_aAdvertising _xManagement |
|
| 700 | 1 | _aAaker, David A. | |
| 700 | 1 | _aMyers, John G. | |
| 942 |
_cBK _2lcc |
||
| 952 |
_p0000002249 _40 _00 _6HF_05823_A13_1996 _9463 _bPSP _10 _oHF5823.A13 1996 _d2010-06-15 _70 _cOS _2lcc _yBK _aPSP |
||
| 952 |
_p0000010047 _40 _00 _6HF_05823_A13_1996 _9464 _bPSP _10 _oHF5823.A13 1996 _d2010-06-15 _70 _cOS _2lcc _yBK _aPSP |
||
| 952 |
_p0000010048 _40 _00 _6HF_05823_A13_1996 _9465 _bPSP _10 _oHF5823.A13 1996 _d2010-06-15 _70 _cOS _2lcc _yBK _aPSP |
||
| 952 |
_p0000010049 _40 _00 _6HF_05823_A13_1996 _9466 _bPSP _10 _oHF5823.A13 1996 _d2010-06-15 _70 _cOS _2lcc _yBK _aPSP |
||
| 952 |
_p0000010050 _40 _00 _6HF_05823_A13_1996 _9467 _bPSP _10 _oHF5823.A13 1996 _d2010-06-15 _70 _cOS _2lcc _yBK _aPSP |
||
| 952 |
_p0000026419 _40 _00 _6HF_05823_A13_1996 _9468 _bPSP _10 _oHF5823.A13 1996 _d2010-06-15 _70 _cOS _2lcc _yBK _aPSP |
||
| 952 |
_p0000026420 _40 _00 _6HF_05823_A13_1996 _9469 _bPSP _10 _oHF5823.A13 1996 _d2010-06-15 _70 _cOS _2lcc _yBK _aPSP |
||
| 952 |
_p0000010051 _40 _00 _6HF_05823_A13_1996 _9470 _bPSP _10 _oHF5823.A13 1996 _d2010-06-15 _70 _cREF _2lcc _yBK _aPSP |
||
| 952 |
_p0000026418 _40 _00 _6HF_05823_A13_1996 _9471 _bPSP _10 _oHF5823.A13 1996 _d2010-06-15 _70 _cREF _2lcc _yBK _aPSP |
||
| 999 |
_c68 _d68 |
||
| 952 |
_p0000002252 _40 _00 _6HF_05823_A13_1996 _941019 _bPSP _10 _oHF5823.A13 1996 _d2011-06-07 _8REF _71 _cREF _2lcc _yBK _aPSP |
||