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100 1 _aWright, Len Tiu
245 1 4 _aThe marketing research process /
_cLen Tiu Wrigth, Margaret Crimp
250 _a4th.ed.
260 _aLondon :
_bPrentice Hall,
_c1995.
300 _axix, 378 p.:
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_c24 cm.
500 _aIncludes index
650 0 _aMarketing research
700 1 _aCrimp, Margaret
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