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_aHF5415.123 _bB87 1997 |
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| 100 | 1 | _aBurnett, John | |
| 245 | 1 | 0 |
_aIntroduction to marketing communication : _ban integrated approach / _cJohn Burnett and Sandra Moriarty |
| 260 |
_aUpper Saddle River, New Jersey : _bPrentice Hall, _c1997 |
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| 300 |
_axxxv, 657 p. : _bcol. ill.; _c26 cm. |
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| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aAdvertising campaigns | |
| 650 | 0 | _aCommunication marketing | |
| 700 | 1 | _aMoriarty, Sandra E. | |
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_cBK _2lcc |
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