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| 090 |
_aHF5414.126 _bR62 1999 |
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| 100 | 1 | _aRoberts, Mary Lou | |
| 245 | 1 | 0 |
_aDirect marketing management / _cMary Lou Roberts and Paul D. Berger |
| 250 | _a2nd.ed. | ||
| 260 |
_aUpper Saddle River,New Jersey : _bPrentice Hall, _c1999 |
||
| 300 |
_axviii,447p. : _bill.; _c24 cm |
||
| 504 | _aIncludes bibliographical reference and index | ||
| 650 | 0 | _aDirect marketing | |
| 700 | 1 | _aBerger, Paul D. | |
| 942 |
_cBK _2lcc |
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