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| 003 | PSP | ||
| 008 | 100521s1998####nyu###########001#0#eng## | ||
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| 040 |
_aPSP _cPSP |
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| 090 |
_aHD9981.5 _bG66 1998 |
||
| 100 | 1 | _aGoncalves, Karen P. | |
| 245 | 1 | 0 |
_aServices marketing : _ba strategic approach / _cKaren P. Goncalves |
| 260 |
_aUpper Saddle River,NJ : _bPrentice Hall, _c1998 |
||
| 300 |
_axiii,225p. : _bill.; _c24 cm |
||
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 |
_aServices industries _zUnited States _xMarketing |
|
| 650 | 0 |
_aServices industries _zUnited States _xMarketing _xCase studies |
|
| 942 |
_cBK _2lcc |
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| 952 |
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| 952 |
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