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100 1 _aWells, William
245 1 0 _aAdvertising :
_bprinciples & practice /
_cWilliam Wells,John Burnett and Sandra Moriarty
250 _a5th.ed.
260 _aEnglewood,NJ :
_bPrentice Hall,
_c2000
300 _axvi,562p. :
_bill. (some col.);
_c27 cm
504 _aIncludes bibliographical references and indexes
650 0 _aAdvertising
700 1 _aBurnett, John
700 1 _aMoriarty, Sandra
942 _cBK
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